RIPS - About Us

RIPS began by catching the imagination and loyalty of strong markets on the West Coast, Florida , Chicago , and New York as men across the country began to expect more from their underwear - as much fashion as function. The market demand for our original RIPS line has continued to grow across the USA and earned RIPS a loyal customer base. Exceptional quality in fit – consistently well sewn garments - fresh, eye-catching styles in great fabrics and colors combine to offer consumers the choices they are looking for to fill their underwear drawers!

Our RIPS Original Line has our basic colors in exceptional fabrics made of our Asean Cotton. For the uninitiated – We use only the finest double combed Asean Cotton available on the planet Earth. This double combed process lends a buttery smooth, soft feel to our 100% combed cotton tee's and the 95/5 Combed Cotton/Spandex for the Briefs and Boxers we offer in 10 styles. The S-T-R-E-T-C-H of the body hugging briefs and boxers encourage customer comments like “it stretches and moves with your body” & “they fit like a dream.” The symbols shown on each box and label carry our sentiments to all:

“It is as fine as silk, as strong as polyester, as easy to care for as acrylic, cool and pleasant like linen, as warm as wool and absorbs more moisture than cotton.”

For a Sensationally Soft, Supple and Exceedingly Dry Experience -Whether You're Wearing Them Someplace Exotic... Or A Bit Closer To Home

RIPS Performance Garments hail from exotic Bangkok and evoke sensations rarely experienced in everyday underwear. "Wicked?" Only in the sense that RIPS Performance WICKS away the moisture from either a sultry night or a day at the gym, leaving the wearer dry and unaffected by the heat. RIPS Performance styles are made from a microfiber Tencel® with a touch of spandex – and we guarantee you will love the luxurious feel of this soft, environmentally-friendly fabric. Tencel has a cooling effect when temperatures get hot and a warming effect when it's cold. It is a natural cellulose performance fiber that is ideal for activewear whether worn during summer OR winter. European judges awarded Tencel® the Eco-Award for an exemplary "green" effect on our planet in the manufacturing process from tree pulp to this highly touchable fabric.

We offer 7 silhouettes in silky-smooth Tencel® fabric that cling for the ultimate body-enhancing fit and the moisture-wicking breathability of a premium performance fabric. The modern styles and luxurious fabric create garments that are infused with comfort and support in superb clean lines. Tencel® fibers are arranged to create unique moisture management and absorb 130% more vapor than cotton. Our new RIPS Performance garments retain their sensational colors wash-after-wash due to the unique characteristics of the Tencel® fibers. These RIPS Performance styles have a sensational touch and will definitely win a spot in your “favorites” – whether you save them for special occasions or wear everyday!

RIPS delves into a new Activewear category for RIPS which are geared towards the athletically inclined. Exciting in styles and fabrics these close fitting garments are designed to give a second-skin fit to eliminate chafing and ultimate fit. This Stretch Microfiber fabric wicks moisture away from the skin while allowing breathable comfort like none other. At RIPS we listen to our customers – and men everywhere have been asking for more choices for their “Extreme” moments. Check our website for details to follow on our new RIPS Extreme Performance coming soon.

Take our RIPS Original line – using our signature buttery soft Asean Double-Combed Cotton/Spandex fabric – add color-color-color – trim with contrasting waistband, leg binding and/or stitching and you have styles that will knock those socks right back in the sock drawer! We're introducing our RIPS Colour in April 2007 in a deep French Blue in contrasting binding and stitching.

A Sleeveless Tee, a tank and 11 boxers or briefs to choose from in the finest double-combed Asean cotton on the planet Earth in colors and styles never before offered with RIPS –

RIPS In The City – Boxers or Briefs – RIPS Dares to Bare The Choices….

RIPS was proud to be a sponsor again of the 4th annual "National Underwear Day" on August 8, 2006 in connection with event promoted by FreshPair.com in NYC this past summer. This day was celebrated with runway shows on the streets of New York featuring 2 RIPS favorites - the unique RIPS Drawstring Brief with the "drawstring feature" that sets this RIPS style apart from other underwear brands; also, the RIPS Athlete that gets raves for its superb pouch fit and trim waistband. There were over 85 television stations that covered this event across the country. ABC, NBC, CBS, and FOX affiliates, as well as FOX, UPN, ABC and CNN national cable channels featured RIPS during their news broadcasts.

RIPS REOPENS AGE-OLD QUESTION: "BOXERS OR BRIEFS?"
DURING 3RD ANNUAL NATIONAL UNDERWEAR DAY, AUGUST 10TH

New York, NY (July 20, 2005) - For a "brief" moment RIPS underwear will be worn by models on the street corners of NYC to participate in the 3rd annual National Underwear Day on August 10th. We will be squaring off with today's hottest underwear brands to celebrate this day of skivvies in the streets.

The event is being staged by Freshpair.com and will showcase favorite styles of our RIPS brand underwear. Male models will give New Yorkers a first hand view of these great fitting garments and poll passersby on their favorite choices. Models will make appearances in highly visible New York City locales and bring attention to all that RIPS styles have to offer.

RIPS began by catching the imagination and loyalty of strong markets on the West Coast, Florida, Chicago and New York in 1998. RIPS now has a large following across the USA that lead the market in brand loyalty. Our customers rave about our high quality and great fitting styles - and not only that - RIPS look fantastic.

Whether it is the sexy favorite RIPS Drawstring Boxer, the eye-catching RIPS Contour Brief or one of our many other styles we have many colors and styles to enhance the male physique.

And to take full advantage of this National Underwear Day excitement RIPS will be unveiling in September our brand-new packaging. We'll introduce a fresh look on our RIPS Box with full color images leaving no doubt in the mind of the consumer:

"LESS WRAPPING - MORE PACKAGE!"

Quickly following in Spring 2006 are RIPS Extreme Performance Activewear garments for the athletically inclined (or just to look great standing still) and the ultra soft RIPS High Performance Tencel/Spandex in classic RIPS stylings.

For those who want a first hand view of RIPS styles, but can't make it to New York, visit http://www.ripswear.com to see the fantastic selections available on the RIPS website.